Argus Farm Stop Rebrand

Spring 2024

Argus Farm Stop is an Ann Arbor market featuring only locally sourced products, combining the best of a traditional farmers market with the convenience of a grocery store.

The client was hoping for a refreshed and cohesive update of their brand featuring their original logo and core colors of red, blue and yellow.

Deliverables include an updated logo motif, business card, informational posters, shelf-talker and store labels along with a fluid typography and color guide equipped with hand-drawn icons used for function and display.